Who would be the audience for your media product?

The core target audience for my magazine is females aged 14 - 19. However it could also be read by males because music tends to not be gender specific and so they too could enjoy what is in the magazine. I decided on this core target audience for my magazine because I feel there is an opening in the market here. There are quite a few magazines which concentrate on this genre of music however these are mostly aimed at men or both genders. By aiming my magazine more at females I feel I have found a niche in the market.

A member of my target audience could come under any of the following categories:

‘Skaters’ http://www.uktribes.com/?p=tribe&id=11
‘Scene Kids’ http://www.uktribes.com/?p=tribe&id=10
‘Moshers’ http://www.uktribes.com/?p=tribe&id=12
‘Grungers’ http://www.uktribes.com/?p=tribe&id=13
‘Goths’ http://www.uktribes.com/?p=tribe&id=14 and
‘Emos’ http://www.uktribes.com/?p=tribe&id=9 .



These categories or 'tribes' are all linked by several things. First of all, the people in any of these tribes would consider themselves 'alternative' but in slightly different ways. For example, skaters are 'alternative' because their lives centre around a sport which is meant to be disapproved of, whereas emos are alternative because they dress and look different to the 'norm'. All of these 'tribes' engage in behaviour or activities which are considered to be rebellious or different to what everyone else does. they are supposed to have a more open-minded approach to life and have opinions which are not shared with the majority of people.

And to the left is an image of what they many look like. I think this is what my target audience would look like because stereotypically people who look like this like the bands that will be featured in my magazine. I decided to include a picture of a boy here as well because whilst my magazine is mainly aimed at females it can also be read by males and also I think having a picture of both sexes helps to fully show the style of the people in my target audience.

According to my audience research the places they shop at most often are alternative clothing shops such as ‘Dead Good’ http://www.thedeadgoodshop.com/
and ‘Rock Collection’http://www.rockcollection.co.uk/ They also shop at ‘New Look’ http://www.newlook.co.uk/ and from Internet sites such as ‘Soho’s’ http://www.sohos.co.uk/ . This is very important to know because my magazine would have a dependence, at least to some extent, on advertising revenue and so I would need to know the places which would be best to approach to buy advertising. And then hopefully they would continue to buy because the advertising would have an effect on their sales income.

The music they listen to would be genres such as rock, punk, metal, pop punk, emo and scream. This includes bands such as Rise Against, Aiden, Dashboard Confessional, All Time Low, The Audition, My Chemical Romance and Funeral for a Friend. Favourite TV programmes would include things such as Jackass, Viva La Bam, South Park, Family Guy and Dirty Sanchez as these have a massive cult following from people who also enjoy the kind of music which will be featured in my magazine.